Food and Finished Goods
Building a sustainable food system requires innovation, cross sector collaboration, and strong industry capability to navigate environmental and social structural changes. Climate variability affects raw material stability, while consumers increasingly prioritize health, food safety, and environmental responsibility. As a result, plant based consumption, food loss reduction, and eco friendly packaging have become emerging global standards. In addition, growing demand for transparent raw material traceability is strengthening consumer trust and accelerating the need for more transparent and sustainable industry practices.
Thai Wah is committed to developing products that balance nutritional value, consumer health, and environmental impact. The Company prioritizes research and development to deliver safe, nutritious products that support food security while reducing environmental impact throughout the product lifecycle. This approach reflects the Company’s commitment to driving future ready innovation and strengthening the long term sustainability of the agri food value chain.
Innovation in Sustainable Production, Products, and Services
In 2025, Thai Wah Public Company Limited developed a network of innovation and product development centers totaling seven sites across six countries to support regional research, development, and product testing.
These include the Innovation Hub located at Chulalongkorn University, which focuses on research and new product development through laboratories equipped with modern tools and technology. The Ideation Hub at the Sathorn office serves as a space for creativity and product prototyping, including the development and testing of food applications using the Company’s products.
In addition, Application Centers in Vietnam, Indonesia, the Philippines, India, and China function as local testing sites for products and market needs in each country, ensuring that offerings are effectively tailored to meet local customer requirements.
Thai Wah’s starch business offers a wide range of high-performance food ingredients including tapioca starch, modified tapioca starch, glucose syrup, and rice flour, to meet the diverse needs of customers across the global food industry. The Company prioritizes continuous product innovation by integrating food-science expertise with advanced production processes, ensuring seamless application from formulation to end-use and delivering solutions that benefit both manufacturers and consumers.
Thai Wah has developed product solutions in three key categories as follows:
- Functional Solutions Products
- Clean Label Products
- Healthy Solutions Products
| Innovative Products in Starch and Starch-Related Business | |||||||
|---|---|---|---|---|---|---|---|
| Categories | Number of products | ||||||
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Target 2026 | |
| Functional Solutions Products | 55 | 58 | 63 | 64 | 42 | 60 | 5 |
| Clean Label Products | 6 | 19 | 20 | 20 | 8 | 10 | 3 |
| Healthy Solutions Products | 6 | 19 | 22 | 22 | 8 | 10 | 3 |
Thai Wah’s food business offers a diverse portfolio of products, including vermicelli, noodles, Shanghai noodles, tapioca pearls, and sago, as well as instant foods such as ready to eat vermicelli and noodles.
Ready-to-eat Products
The global popularity of Thai cuisine continues to expand, with consumers seeking authentic flavors, real ingredients, and culinary experiences that genuinely reflect Thai food culture. Convenience also plays a role in modern consumer behavior that is easy to prepare. In response, the Company has developed a range of ready to eat meal solutions to deliver the essence of Thai cuisine in an accessible format for both domestic and international markets.
Health Focused Food Products
To address the growing consumer emphasis on nutrition and well being, the Company develops health focused food products that deliver enhanced nutritional value together with convenient consumption.
Food Service Solutions
The Company develops specialized formulations tailored for professional kitchens. These solutions enhance operational efficiency and provide greater flexibility from ingredient preparation through to final service.
Biodegradable Products
The Company develops naturally biodegradable plastics under the ROSECO brand to reduce plastic waste impacts, guided by the concept “From Nature, For Nature.” Leveraging its expertise in starch based innovation, the Company has created a closed loop system that begins with cassava cultivation and ends with products that naturally biodegrade into compost or biogas. This process helps restore soil health, supports long term agricultural productivity, and aligns with circular economy principles.
ROSECO offers thermoplastic starch (TPS) resins made from tapioca starch, providing highly sustainable material that meets both environmental requirements and performance needs in the packaging industry
Our ROSECO line of biodegradable products promotes sustainable, zero-waste solutions for a better world. These responsible solutions are "from nature, for nature." The ROSECO series includes Thermoplastic Starch, Bio-compost Compound, and Bio-based Compound, which can be used in various applications such as bags, trays, mulch films, and consumer goods.
By using naturally biodegradable materials, these products meet the growing demand for environmentally-friendly alternatives to fossil-based plastics. These products support consumer use while also helping to reduce carbon emissions.
In 2025, Thai Wah conducted a Life Cycle Assessment (LCA) for its ROSECO brand products, including cassava starch-based plastic pellets and their various applications, such as soil films, trash bags, shopping bags, food packaging, trays, straws, and cutlery. This study employed a Cradle-to-Grave approach, which analyzes the environmental impacts of products from raw material sourcing, production, transportation, usage, and disposal at the end of their life cycle.
The focus of the LCA was on assessing the Global Warming Potential (GWP) of ROSECO products in comparison to traditional fossil-based or petroleum plastics. The study's results revealed that using ROSECO products can reduce the GWP by up to 60%. For example, replacing 1 million plastic trash bags with biodegradable ROSECO trash bags can reduce carbon dioxide equivalent (CO2e) emissions by over 1.1 million kilograms.
Thai Wah recognizes that packaging plays a critical role in preserving product quality and reducing food loss throughout the distribution process. The Company is committed to addressing plastic waste challenges and climate change by reducing unnecessary material use, improving logistics efficiency, and minimizing environmental impacts. These efforts not only lower production costs and enhance supply chain competitiveness but also reflect the Company’s commitment to responsible and resource efficient operations.
In 2025, the Company implemented several initiatives to enhance packaging sustainability and reduce environmental impacts, including
- Design Improvements:
Developed down gauging technologies to reduce film thickness while maintaining strength and product protection performance
- Transport Efficiency:
Optimized packaging size and format to maximize vehicle space, reducing the number of trips and energy used for transportation.
Through this initiative, the Company reduced plastic use by more than 203 tons, while also lowering energy costs and decreasing GHG emissions from transportation activities.
Brand Trust
The Company upholds international quality and food safety standards while promoting food safety awareness among all employees. Responsible marketing and transparent nutritional disclosure enable informed consumer choices and reinforce brand credibility.
Product Quality and Safety Certifications
In 2025, the Company received several national and international food safety certifications as follows:
*The standards achieved vary across different factories.
Product Labelling and Marketing Communications
Providing accurate, transparent, and complete information on food product labels enables consumers to make informed and confident decisions. The Company strictly complies with regulatory labelling requirements and relevant standards, disclosing key nutritional information such as Guideline Daily Amounts (GDA), allergen warnings, storage and preparation instructions, and other safety-related details. All relevant departments jointly verify the accuracy of this information prior to release to prevent errors and reduce the risk of miscommunication. The Company prioritizes transparency, responsibility, and respect for consumer rights to build brand trust and strengthen long-term relationships with customers and consumers.
In the past year, 100% of Thai Wah food products displayed full nutritional information in compliance with regulatory requirements, and no cases of labelling or marketing-communication violations were reported, demonstrating strong management systems and the Company’s commitment to transparent and responsible business practices.
Customer Relationships and Communication
Thai Wah is committed to building a trusted customer ecosystem through transparent, responsive, and consistent communication. We regard customers as strategic partners who help drive global food innovation. By actively listening to evolving regional needs, we develop targeted products and solutions that reinforce confidence in the Thai Wah brand and support sustainable growth.
To enhance market awareness and expand business opportunities, Thai Wah leverages key industry exhibitions and conferences as platforms for knowledge exchange. Through the integrated expertise of Sales, R&D, and Marketing, we deliver technical insights, global market trends, and tailored solution innovations for diverse customer segments. This collaborative approach ensures comprehensive stakeholder engagement and maintains high communication standards across all channels.
Customer Satisfaction Assessment
- Modified Starch Business
| Year | 2023 | 2024 | 2025 | Target 2026 |
|---|---|---|---|---|
| Modified Starch Business (%) | 90 | 87 | 92.8 | 90 |
Survey results in 2025 indicated a significant increase in customer confidence, with an overall satisfaction score of 92.8%, exceeding the target. Key success drivers included:
- Product Quality and Standards:
Customers expressed strong confidence in food safety, product suitability for intended applications, standardized packaging, and strict compliance with regulatory requirements.
- Responsive and Attentive Service:
More than 90% of respondents were satisfied with timely communication and the depth of technical support provided by the sales team, who demonstrated a strong understanding of customer needs.
- Sustainability Expectations:
Customers identified Thai Wah’s sustainability policies as a key factor influencing purchasing decisions, aligning with global trends in the food industry.
- Food Business
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | Target 2026 |
|---|---|---|---|---|---|---|
| Food Business (%) | 85 | 91 | 89 | 85 | 90 | 95 |
In the past year, the Food Business achieved an overall customer satisfaction score of 90%, with an 85% response rate from both domestic and international customers. The highest rated areas included product quality, sales team service, and product image. These strong results reflect the Company’s capability to deliver safe, high quality food innovations and reinforce long term customer trust.
- Biodegradable Products Business
| Year | 2024 | Target 2026 |
|---|---|---|
| Biodegradable Products Business (%) | 92 | 93 |
In 2025, the company continued to advance the development of products and services in its biodegradable products business. A Net Promoter Score (NPS) survey is conducted every two years to ensure alignment with customer needs, which emphasize quality, technical efficiency, and environmental impact. These factors are key to building long-term trust, while also creating shared value with customers by reducing plastic use and lowering greenhouse gas emissions.
Under the ROSECO brand, the company continues to focus on developing solutions that support the trend toward a Circular Economy and the ongoing transition to the use of sustainable materials at the industrial level.